Twitter burnout: Why I haven’t Tweeted enough

This post was written by Megan on December 20, 2009
Posted Under: burnout and stress management

When I’m working (in between naps) it's usually something to do with marketing. Being 'in marketing' means I’m not just supposed to know about Twitter, I’m supposed to be obsessed with it. 

And yes, my Burnout Thing does have its very own Twitter profile: @myburnoutthing (feel feel to follow me…or sit with me…or draw up a bean bag and nap with me).

Twitter is an online social marketing tool where you can create a profile and send out messages (Tweets) that are up to 140 characters long. 

Many people with burnout are likely prefer a small Tweet than get up, go out and socialise with three-dimensional people who expect more than 140 characters from you. 

Real life conversations can be exhausting.  And interaction on sites like Twitter might be just the thing to stop feelings of mopey isolation.


But it’s not like this for me.

I’ve done a bit of Tweeting, but not a lot.  I’m busy.  Or I’m napping.  I know Tweeting could be really good for my business.  And I could really ‘work it’ to promote this fabulous new site about burnout.  Okay, I will get to it.   JUST DON’T RUSH ME!

But of course there’s another problem.  By the time I get around to Tweeting at ‘acceptable levels’ the Twitter hype will probably be over – and we’ll all be learning how to interact on a new site called Bongo or Burp.

But Twitter is just a case in point.  The world is full of things that seem to be vitally important to ‘survive’.  And you need to catch it otherwise you might die.  Apparently.  But, with burnout, you might not have the energy to do things that other people think are essential.  Other things like Tweeting.

And this makes you a freak.

Nonetheless we have to get our heads around the fact that our world isn’t going to fall apart if we’re not Tweeting.  Even if this notion is contradictory to what everyone else out there is saying.  

Having burnout often means we have to learn to exist against the tide. 

Working against the tide when you’re already feeling like a floating corpse sounds like leather-studded masochism.  But perhaps we need to focus on another kind of wave: going with the flow of your body.  As embarrassingly decrepit as it is, you body can be your greatest surf teacher.

My only Twitter rule is this: 
I Tweet when it suits me – even if it’s once a year and I sound like I’ve just downed an entire bottle of Jack Daniels. 

Here’s a more important thought (maybe):
Make sounds in your way,
in your own time,
using whatever conversational vehicle is natural for you.

So what’s natural for you?

A ‘natural conversation’ sounds like a simple enough notion.  But considering the world we live in, this might take some working out.  Tell me how you break the isolation without breaking down your health (comment below). 

If you want to learn more about Twitter, mosey to www.mymarketingthing.com.

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